Last updated: 2026-07-28
When a guest messages a hotel through LINE, WhatsApp, Facebook Messenger, or website chat powered by Ekkamai, we process message content and identifiers provided by the messaging platform to generate responses. Certain information, such as display names, may be used to personalize notifications and improve the guest experience.
Message content is used solely to provide the service, including generating responses, notifying hotel staff, and helping hotels recognize returning guests. We do not sell guest data. Information may be processed by trusted service providers as necessary to operate the service.
Conversation history is stored securely to maintain context across conversations and support guest recognition and personalized service. We implement reasonable measures to protect stored data.
Conversation history is retained for as long as necessary to provide the service. Hotels may request deletion of their data at any time by contacting us. Data is also deleted upon termination of the service, subject to applicable legal or operational requirements.
We use appropriate technical and organizational measures to safeguard guest data. Access to conversation data is limited to authorized personnel who require it to operate and support the service.
Questions about this policy: [email protected]