Articles

Fifty Business Cards

After 39 emails, I started walking into hotels to find the one person who handled guest communication. Fifty business cards later, I understood why no two hotels work the same way.

We Sent Booking Inquiries to 39 Hotels Across Bangkok. Here's What Happened.

A real experiment: 39 hotels, one inquiry, one question. What came back — and what didn't — reveals the gap at the center of the independent hotel direct booking problem.